Keeping patients loyal may seem like a difficult thing to do, but by becoming adept at good practices in digital marketing, it is possible to realize that it is not the seven-headed bug that everyone imagines.
Oral health care is essential. Because of this, people often get into the habit of visiting the same dental office and the same dentist. This occurs when a relationship of trust is established.
That way, when receiving new patients, it is necessary to keep the focus on retaining them, so that they trust you, and you are always the number one option.
By retaining customers, it is possible to increase your sales by up to 50%, as loyal customers tend to recommend their services to their relatives, friends and colleagues.
The best way to achieve this loyalty is to invest in digital marketing strategies. It may seem complicated at first, but keep following this content and I'll explain it better!
Understand Digital Marketing
Digital marketing in the dental field is a set of actions and strategies applied online, whose aim is to attract new patients to your dental clinic , and even retain customers who are already in your base. In addition, it helps in the development of your office's identity and can strengthen ties between you and your clients.
All of this is possible using several strategies, for example:
- Inbound Marketing;
- Persona;
- E-mail marketing;
- IF THE.
By analyzing your current customers, it becomes possible to create a persona that is fully compatible with the marketing campaigns that you will invest. Personas are like semi-fictional characters, whose characteristics are the same as those of their real customers.
From the moment the personas are created, it becomes easier to design the strategies and campaigns for your business in a more assertive way, as your audience will be more palpable.
In addition, it becomes easier to use SEO NYC techniques to obtain better results in the application of inbound marketing, such as the production of rich content for blogs using keywords whose search volume is more interesting for the generation of organic traffic and attracting leads.
By using email marketing, it becomes possible to maintain direct contact with your customers, creating opportunities for them to ask questions and even make suggestions for you!
But, in addition to the strategies mentioned above, there are several other possible ones to work on so that your dental office presents a good development in marketing.
Learn how to apply digital marketing in your dental clinic
There are some marketing practices that can be considered illegal in a dental clinic. Because of this, the Federal Council of Dentistry (CFO) has developed a set of rules, the purpose of which is to make this a little clearer.
These rules must be followed strictly, as there are punishments for those who do not.
Here are some of the practices that are prohibited:
- Promote free treatments and consultations;
- Do not provide the name and registration number of the individual or legal entity;
- Display values and payment methods;
- Opinion on the techniques of a professional colleague;
- Do not disclose the name of the responsible dentist;
- Display procedures or techniques without scientific proof;
By following the CFO's instructions carefully, it is possible to get rid of punishments and still perform excellent marketing strategies for your dental clinic.
Loyalty your patients
Well, now you understand a little better what digital marketing is and you also already know what the practices that you must pass by far are. So let's go to our biggest allies.
In this digital age, it is essential that dental clinics are increasingly modern and adapt to the constant flow of changes that already invades our daily lives. Therefore, it is essential that social networks are used!
Social networks serve to strengthen ties between you and your patients, because that way they can monitor your day to day, and also answer questions about the procedures you intend to perform at some point.
In addition to social networks, it is also essential to use a blog. On your blog, you will be able to publish rich and interesting content for your audience, that way they will be able to study better about the oral problems they have, treatments that have curiosities and several other things.
These are just a few tools that you can use to get closer to your patients, and to build trust between you.
Loyalty and satisfaction
All the strategies I mentioned above will be of great help for you to be able to leverage your dental office. I hope you are excited to apply them!
Remember: it is necessary to follow the rules of the CFO, get to know your patients and always dedicate yourself to your patients, so that your results are always the most satisfactory.
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