Are you involved in carrying out email marketing campaigns and would like to know which are the best IT tools and tools to be able to carry out your marketing activity in the best possible way?
In fact, today without valid and effective digital tools it would not be possible to deal with email marketing. While it is true that agencies like ours will be able to offer you unparalleled assistance, here you can take a cue from some tips on the best tools for performing email marketing activities.
The best tools for email marketing
The best tools for email marketing will make your life a lot easier, and we use them too.
So let's see which are the best to perform this activity at best.
iContact
iContact is an email marketing tool that can help everyone run their campaigns better.
A very positive element of this tool is its intuitive interface and ease of use, as it can also be used by users who are not yet experts.
The elements that this tool makes available to you are many and include:
- MessageBuilder : a tool that allows you to create emails in a short time and to be able to add really creative elements to them even without knowing any particular programming languages.
- Email templates : as you may have understood, this tool will allow you to have lots of templates for all your emails. But be careful, using a predefined template could approve you too much and limit your differentiation.
- MessageCoder : this part of the tool is dedicated to those who already have some knowledge from the point of view of design and graphics, as it will allow you to fully customize your emails and differentiate yourself from your competitors.
- Email Delivery: with this component you can send your emails freely, and without fear that they end up in the spam folder
- Tracking : this tool will allow you to understand how many people open your emails and how popular they are. It is easy to understand that using it is essential to analyze and improve the results of your email marketing agency.
- Sign-Up Forms : this part of the tool will allow you to prepare and insert a form to have people subscribe to your newsletter.
Constant Contact
The second tool we offer you is Constant Contact. One of the first positive elements of this tool is that you can try it with 60 days of free trial, in order to understand, therefore, whether to use it as a tool of choice for your campaigns.
It is a program born in 1998 and that is why it is a favorite of many people.
Thanks to Constant Contact you will be able to create your own templates, modify those that have been presented by the program itself and you can also automatically carry out your promotions on the main social networks.
Furthermore, it will allow you to have elements available to be able to carry out social analysis, and you can also use the tool for your safety and for the anti spam check.
Finally, another very positive element is the possibility of having a personal coach to whom you can also refer via telephone for any difficulty.
Mailchimp
One of the most popular email marketing tools is definitely Mail Chimp.
It has a positive side, given the fact that it is free and can always be used in this way.
In fact, you can join what is called the Forever Free Plan, which will allow you to reach a maximum of 2,000 subscriptions and send up to 12,000 emails per month.
Moreover, thanks to this tool you can create your own custom lists, organize your templates and build completely original forms.
Obviously, in case you don't have any particular knowledge about graphics and programming languages, you can always use the drag and drop editor system.
Mail Chimp also integrates perfectly with social media to carry out your campaigns and is compatible with different apps.
MailUp
Another tool dedicated to email marketing is MailUp.
MailUp, like many of these tools, has a trial period in which you will have the opportunity to test it in order to understand if it is right for you.
Thanks to this tool you will be able to correctly create and manage your emails, organize your subscribers, thanks to the creation of groups, and have access to a very high number of templates, up to 400.
Furthermore, MailUp can be integrated with most social networks and will also allow you to know how your campaigns are going, thanks to the systems that will create reports and statistics.
Finally, you will also have the possibility of geolocation to be able to divide the sending of emails based on the place where users are located.
ContactLab
Finally, but not in order of importance, we have ContactLab, another email marketing tool that was created in United State.
Thanks to ContactLab you will have the possibility to organize your contacts, to create your messages, to send them without problems and also to check what are the interactions of the public with respect to what you have sent.
You will also be able to create SMS and other types of multimedia messages and completely customize your organization of contacts.
Thanks to campaign monitoring, and what refers to the reactions of people who have received your messages, you will always know how to move.
The tools dedicated to targeting and profiling of different users are also excellent.
In conclusion
Email marketing tools, as you may have noticed, will basically allow you to do whatever is necessary to create these types of campaigns.
Read also: Are you looking for SEO Services in New York
In any case, we recommend that you always rely on professionals to get the best results.
So what are you waiting for? Contact us and ask for more information!
